Startups are the true innovators of our time. This is because an invention will only achieve its true potential when it is introduced to the market and, step by step, shows us what it can do. We have seen what startups and their founders can achieve against all odds. We have asked ourselves how it is possible that these startups, which “simply don’t know that it’s impossible”, regularly get the better of established market participants – although they have fewer resources, less market knowledge and less experienced personnel... We know that this ability depends on three factors: freedom, leadership culture & entrepreneurial talent. We are convinced that it is possible to build up and use this startup culture as a capability in the Bundeswehr and its administration.